Language: This NME front cover is set out in a rather odd and individual way. The cover model is a well-known American singer/songwriter, Lana Del Rey who alone is able to attract attention from thousands of people because of her fame. The colours and layout of this page seem to match up to Lana's flamboyant posing and infer an exciting/fun magazine. The background is an American flag which obviously represents Lana Del Rey's Nationality and could possibly show a theme throughout this issue of NME. The font is bold and very visible which may reflect Lana's personality and the general theme. The front cover is very vibrant and colourful which seems to portray the magazine as something that's passionate yet shouldn't be seen as too serious.
Ideology: The front cover needs to come across as professional but not boring. Here it's also shown as slightly scattered which reflects the music genre the magazine mainly promotes. They are promoting to all social classes and age groups (mainly teenagers/young adults) which is obvious from the use of font, colours and imagery.
Institution: NME, the acronym for New Musical Express was created by Theodore Smythson and is a UK pop/rock music journalism publication which is published weekly and been publishing since March 1952. NME's aim is to promote music/merchandise/tours in magazine format and has always been the main aim.
Information found from: http://en.wikipedia.org/wiki/NME
Audience: NME don't have one specific audience as they promote so many various genres of music although teenagers/young adults are probably the most likely to buy the magazine. The bands/artists, tours and merchandise published in the magazines are often advertised for the general public but people interested in pop/rock are most likely to buy it.
Representation: This front cover seems to have a fun/young outlook which would definitely attract it's target audience. The use of text and layout make it seem exciting and would easily have attention drawn towards it but it also needs to be seen as professional so it still follows many of the necessary conventions.
Language: The colour scheme of the NME contents page stays partially similar to the typical front cover's of NME with the black and white (minus the usual red) although the front cover that I previously chose changed the colour scheme around and changed the red to a blue which could possibly link to that specific issue or cover model.
The text and images are spread around the page which could link with the individual music genre they promote and isn't portrayed as a typical contents page layout. The main stories inside the magazine are written in a larger font with a photo which could possibly be linking to the front cover features as well. This tells us they're the main/ most important features of the magazine. The use of various images may interest people and influence them to read the magazine. The language shown gives the idea that although the magazine company is professional they are still able to be creative and promote the bands/artists that their target audience enjoy in an individual way.
The font varies on this page but the title 'Inside this week', which is a convention of a contents page, stays black and bold every week which gives off a sense of comfort as people will continue to recognise the page throughout each issue. The black text against the white background makes the text easier to read and placing each individual feature in it's own box makes the contents page easier to follow as a whole.
Representation: The representation of this contents page is clear by the use of text and placement of each feature. It obviously wasn't produced to be completely serious and it reflects the creativity of music. The colour scheme makes the magazine appealing to all genders as black and white is used as opposed to blue or pink.
Language: This specific double page spread seems to be advertising dancing/singing and therefore a man is shown several times in different dance positions. The colours and layout make the page seem fun which could be reflecting what the article is about and how the man could have a bubbly personality. The bold font 'Let's dance' gives us the main clue about what to expect in the article and as it's the largest font on the page it attracts attention.
Representation: The representation of this double page spreads seems to obviously show a fun/bubbly outlook. The use of repetition with the model placed around the page in different dance positions which aren't serious shows that the page is exciting and not to be taken too seriously.
Ideology, institution and audience are missing from the contents and double page spread because I believe as they're all from the same magazine, 'NME', that they're all too similar to write separate accounts for.
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